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My Story

With decades of experience in the apparel and fashion industry, I have worked with some of the most iconic global brands, leading distribution, licensing, and retail ventures. As the founder of Ragga Muffin in Brooklyn, New York, I have been at the forefront of retail apparel and fashion since 1989. From 1999 to 2002, I served as a distributor for Travel Fox in the United States, followed by holding the U.S. license for True Religion Brand Jeans from 2007 to 2009. My expertise extended further as the Master License Holder for Levi's® Footwear & Accessories across the USA, Canada, and the Caribbean Islands from 2007 until 2018. During this time, I also managed distribution for TOGAST LLC in the United States. With a strong background in product development, sourcing, distribution, negotiation, and strategic planning, I have a proven track record of driving success in the fashion industry. Fluent in Arabic and Hebrew, I bring a global perspective to every venture, ensuring brands reach their full potential in competitive markets.

-Gavriel Sakaff

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